Hongyi Zha (Henry)
PhD Candidate in Management Science & Engineering at Xi'an Jiaotong University. Bridging Machine Learning and Decision Support.
Research & Interests
My research lies at the intersection of consumer behavior and machine learning. Specifically, I focus on probabilistic machine learning, sequential decision-making modeling, and explainable data-driven decision support systems.
Education
- PhD Candidate in Management Science and Engineering - Xi'an Jiaotong University (2022 - Present)
- Bachelor of Business Administration - Xi'an Jiaotong University (2018 - 2022)
- Bachelor of Economics (Dual) - Xi'an Jiaotong University (2020 - 2022)
Selected Publications
- Herd or Heard? Disentangling Social Influence and Personal Taste in Music Listening with a Probabilistic Topic Model (Omega, 2026)
Constructed a hierarchical Bayesian framework (PDM) to separate intrinsic user preference from extrinsic popularity-driven behavior in music streaming.
Reading & Life
Beyond research, I use this site as a quiet space to document books I've read and slow observations of everyday life. I believe that rigorous academic analysis and reflective life insights can complement each other, offering both clarity and warmth.
Curriculum Vitae
Download my latest CV in PDF format: